AI feature UX checklist
Use this checklist when you design or review any product feature that uses machine learning or a large language model: a summary button, a recommendation row, a writing assistant, a smart filter.
The core of it is the 18 Guidelines for Human-AI Interaction from Microsoft (Amershi et al., CHI 2019). The researchers distilled them from more than 150 recommendations and tested them with 49 design practitioners against 20 AI products. They are grouped by when they apply: initially, during interaction, when the system is wrong, and over time. The guideline titles below are quoted from the paper; the “why” lines are our summary.
The first section comes from Google PAIR's People + AI Guidebook and covers the decisions to make before you design screens: whether AI is the right tool at all, and what the system should optimise for.
Download the PDF
AI feature UX checklist as a print-ready PDF (A4, 144 KB). Everything in it is also free to read on this page.
How to use it
Work through it with the product manager and an engineer in the room. Several items, such as how often the system is wrong, need numbers only the team that built the model has.
If an item doesn't apply, tick it and note why. An unticked item should mean “we haven't decided”, not “we forgot”.
Ticks are saved in this browser only. Nothing you tick here is sent to UX Pickle.
Before you design: is AI the right tool?
From the User Needs + Defining Success chapter of Google's People + AI Guidebook.
PAIR's first recommendation is to find where user needs and AI strengths meet. Many problems don't need AI, and a rule-based solution is easier to explain and test. PAIR: User Needs + Defining Success
PAIR suggests automating tasks people find tedious or repetitive, and augmenting tasks people enjoy, that carry social value, or where people's preferences vary widely. PAIR: User Needs + Defining Success
This decides whether you tune for precision (fewer wrong results) or recall (fewer missed ones). PAIR's example: a fire alarm that fails to go off is far worse than an occasional false alarm. PAIR: User Needs + Defining Success
Apple's guidelines ask for a great experience even without the generative feature, and a non-AI fallback where possible. Apple HIG: Generative AI
Initially
Guidelines 1–2: what people should understand before they rely on the feature.
People build a mental model from the first thing they see. Say what the feature does and, just as plainly, what it doesn't do. Example prompts or a short tour help with open-ended inputs. Microsoft HAX: Guidelines for Human-AI Interaction
The paper's description is to help the user understand how often the AI system may make mistakes. Hedged wording (“we think you'll like”) is one way; telling people where it's weakest is another. Microsoft HAX: Guidelines for Human-AI Interaction
During interaction
Guidelines 3–6: how the feature behaves while people are using it.
Decide when the system should act or interrupt based on what the person is doing and where they are. A suggestion that arrives mid-task can cost more than it saves. Microsoft HAX: Guidelines for Human-AI Interaction
Output should relate to the person's current task and environment, not to everything the model could say. Microsoft HAX: Guidelines for Human-AI Interaction
Tone, formality and behaviour should be what people expect given their social and cultural context. Check this per market, not only in your own language. Microsoft HAX: Guidelines for Human-AI Interaction
Models learn from data that over-represents common cases, so they can repeat stereotypes. Test with a diverse set of people and inputs, and ask for information rather than inferring personal characteristics. Microsoft HAX: Guidelines for Human-AI Interaction
When wrong
Guidelines 7–11. The system will be wrong some of the time; these decide how much that costs people.
Make it easy to call up the AI when people want it, for example from a visible button or a keyboard shortcut, instead of only when the system decides to appear. Microsoft HAX: Guidelines for Human-AI Interaction
An unwanted suggestion should take one action to ignore or close, and should not block the content underneath. Microsoft HAX: Guidelines for Human-AI Interaction
Make it easy to edit, refine or recover when the output is wrong. Put Edit, Undo and Retry next to the generated content. Microsoft HAX: Guidelines for Human-AI Interaction
When the system is unsure what someone wants, it should ask, offer a few options, or do less, rather than act confidently on a guess. Microsoft HAX: Guidelines for Human-AI Interaction
Let people see an explanation of why the AI behaved as it did: the inputs it used, the source it drew on, or the rule it applied (“fastest route”). Microsoft HAX: Guidelines for Human-AI Interaction
Over time
Guidelines 12–18: how the feature learns, changes and stays under the user's control.
Keep short-term memory so people can refer back (“make it shorter”, “who is he married to?”) without repeating themselves. Microsoft HAX: Guidelines for Human-AI Interaction
Personalise from what people do over time, where that helps them, and within what they have agreed to. Microsoft HAX: Guidelines for Human-AI Interaction
Limit disruptive changes. A list that reshuffles while someone is reading it breaks their place and their trust. Microsoft HAX: Guidelines for Human-AI Interaction
Let people say what they want during normal use, for example marking an item as important or not relevant, not only through a survey. Microsoft HAX: Guidelines for Human-AI Interaction
Show how an action will change what the AI does next, such as “hiding this ad will change which ads you see”. Microsoft HAX: Guidelines for Human-AI Interaction
Let people customise what the AI monitors and how it behaves, including switching personalisation or the feature off. Microsoft HAX: Guidelines for Human-AI Interaction
Tell people when the AI adds or updates its capabilities. A model upgrade that changes outputs is a change people should hear about. Microsoft HAX: Guidelines for Human-AI Interaction
Trust and explanation
From the Mental Models and Explainability + Trust chapters of the PAIR Guidebook.
PAIR's goal is not maximum trust. Over-trust leads people to accept wrong answers; under-trust means a useful feature goes unused. PAIR: Explainability + Trust
PAIR recommends explaining the scope and reach of the data used, and how to remove it. PAIR: Explainability + Trust
A music recommendation needs little explanation; a health, money or legal suggestion needs enough for the person to judge it. PAIR: Explainability + Trust
PAIR notes that numeric confidence needs people to understand probability; categories or a set of alternatives are often clearer. PAIR: Explainability + Trust
PAIR advises against a long list of features up front, and suggests stating benefits, current limitations and how the product will change over time. PAIR: Mental Models
PAIR: “make it extremely clear that the product is not a human”. Human-like framing raises expectations the system can't meet. PAIR: Mental Models
Sources
- Amershi, S. et al. (2019). Guidelines for Human-AI Interaction. CHI 2019. doi:10.1145/3290605.3300233
- Microsoft HAX Toolkit: Guidelines for Human-AI Interaction
- Google PAIR: People + AI Guidebook
- Apple Human Interface Guidelines: Generative AI
- PAIR: User Needs + Defining Success
- PAIR: Explainability + Trust
- PAIR: Mental Models
Checked against these sources on 3 October 2026. Spotted something out of date? Email hi[at]uxpickle.com.