If you want a real AI website audit without a sales call, Flawless and Cruelx are the two worth trying first: both publish their prices, both charge roughly $9 for a full one-off report, and neither locks the result behind a subscription. UXAudit.Now is the pick if you need audits on a recurring basis at $49 a month and up. Baymard is a different product altogether — a UX research library at $200 a month, billed annually only — and VertaaUX publishes no paid pricing at all.
Table of Contents
Key points
- Our own free UX audit has no paid tier at all: the full report is visible without a sign-up. It is a one-shot automated pass, not a human review and not monitoring.
- The cheapest genuinely useful reports are one-time purchases, not subscriptions: $8.99 at Cruelx and $9 at Flawless.
- Every tool here has some kind of free tier, but they differ sharply — Flawless gives you five full audits a month, Cruelx gives one a day, VertaaUX asks for no signup at all.
- Baymard is the only vendor on this list that bills annually with no monthly option, so its “$200/month” is a $2,400 commitment up front.
- VertaaUX is the only one that publishes no paid price whatsoever — you can run free audits, but the cost of anything beyond that is unknown until you ask.
- Cruelx, Flawless and UXAudit.Now all publish every tier, including their middle tiers. Pricing opacity is less common in this category than you might expect.
The tools compared
| Tool | Free tier | Entry price | Top published tier | Billing | Middle tiers published? |
|---|---|---|---|---|---|
| UX Pickle Free UX Audit (ours) | Everything — full report, no sign-up | Free | — | — | n/a |
| Cruelx | 1 free report/day | $8.99 one-time | $149/mo Agency Pro | One-time or monthly | Yes |
| Flawless | 5 free audits/month | $9 one-time | $9 one-time (only paid tier) | One-time only | Single price, nothing to hide |
| UXAudit.Now | $0, 30 credits/month | $49/mo Starter | $499/mo Enterprise | Monthly or annual | Yes |
| Baymard | Limited guideline access | $200/mo ($2,400/yr) | From $700/mo ($8,400+/yr) | Annual only | Yes |
| VertaaUX | Free audits, no signup | Not published | Not published | Not published | No pricing published at all |
UX Pickle’s free audit (ours)
Full disclosure before anything else: this one is ours. It is at the top of the table because it costs nothing, not because we think it beats the paid tools at everything. UX Pickle Free UX Audit opens your page in a real Chromium browser at desktop (1440×900) and mobile (390×844) sizes, records a scroll-through video of each, takes screenshots, captures console errors and failed network requests, runs axe accessibility checks, and scores 54 checks across usability, copy, trust and conversion against a published checklist you can read before you run it. The whole report appears straight away — no sign-up, no email address, no card.
What it does not do: it is a one-shot automated audit. It is not a human review, and it is not monitoring — there are no scheduled re-scans and no score history yet. There is no PDF export and no login, and you can run one audit per 10 minutes.
Who it fits: anyone who wants a free baseline before deciding which of the tools below is worth paying for — run it at uxpickle.com/audit. The catch: one automated pass will not match Baymard’s human research library or the client-ready PDFs Cruelx sells, and because there is no re-scan you cannot yet watch a score improve over time.
Cruelx
Cruelx points an AI at a single page and returns a scored report that mixes technical checks with buyer-psychology analysis and rewritten copy. The free tier is one report a day and it is not a teaser: you get an overall score, a score for each pillar, the top three issues, three quick wins and a desktop screenshot.
The $8.99 full report adds the 45-page PDF, mobile as well as desktop inspection, a priority fix plan broken into 48-hour, 7-day and 30-day work, and copy rewrites. Above that, Starter at $25 a month gives you five full reports and 90 quick reports monthly plus score trends over time; Agency at $75 a month raises that to 20 full reports with a client portfolio dashboard and white-label PDFs; Agency Pro at $149 a month is the same feature set with 50 full reports. Cruelx publishes all of it.
Who it fits: agencies who need to hand a client a branded PDF, and anyone who wants one thorough report without signing up for anything. The catch: it is page-level rather than site-wide, so auditing a large site means spending reports.
Flawless
Flawless is the most straightforward pricing on this list. You run an audit, you see your score and your top issues explained with fixes, and that costs nothing — up to five times a month, with no card. If you want the complete report, you pay $9 once for that report.
What the $9 unlocks is every issue rather than the highlights, plus CSV and Markdown export and a copy-paste fix prompt for each finding, written for AI coding tools — Cursor, Claude Code, Codex, Lovable, v0, Windsurf, Bolt, Replit, Copilot, or anything else that takes a text prompt. Paid reports do not count against the free monthly allowance. There is no subscription tier.
Who it fits: developers who will act on the findings immediately, and freelancers auditing client sites who want to pay per deliverable. The catch: no subscription also means no score tracking over time — if you want to watch a number improve month over month, this is not the tool.
UXAudit.Now
UXAudit.Now scores a site against a library of more than 1,450 research-backed guidelines, and it separates its analysis by context — SaaS, e-commerce, corporate, landing pages and conversational AI are scored differently, which is more honest than applying one checklist to everything.
It works three ways: an autonomous AI audit agent that runs end to end in about five minutes, a guided manual review tool of roughly 100 questions per platform, and eight specialised analysers covering accessibility, performance, SEO and security. Work is metered in credits, and a typical audit consumes somewhere between 184 and 1,420 of them depending on complexity. The free plan is 30 credits a month, which is a demo rather than a working allowance. Starter is $49 a month, Pro is $199, Enterprise is $499, and annual billing cuts each of those to $39, $159 and $399 respectively.
Who it fits: teams auditing repeatedly rather than once, especially across several sites or platform types. The catch: credit metering makes the real monthly cost hard to predict until you have run a few audits and learned what your pages consume.
Baymard
Baymard is not really an AI audit tool and it is worth being clear about that before you compare the price. What you are buying is a research library — usability findings from Baymard’s own studies, turned into guidelines — plus a scanner that checks your pages against them. The judgement is human research applied to your site, not a model’s opinion of it.
Foundation at $200 a month covers 150 foundational guidelines, the site scanner, training and search, with three users included and $20 a month for each additional seat. Expansion at $350 a month opens up 400+ full-journey guidelines, industry-specific insight for three industries and competitor comparison. Custom starts at $700 a month for 700+ specialised guidelines, expanded research and expert consultations. There is a free plan giving limited access to a subset of guidelines and design examples. Critically, every paid plan is billed annually — the monthly figures are shown for reference only.
Who it fits: e-commerce teams with budget and a genuine research gap, where one prevented redesign mistake pays for the year. The catch: the annual-only billing means the real entry cost is $2,400, not $200, and you cannot trial it by the month.
VertaaUX
VertaaUX scores every page across seven dimensions — usability, clarity, information architecture, WCAG 2.2 accessibility, performance, visual design and mobile responsiveness — and returns a 0-100 score for each alongside individual findings graded by severity and ranked by likely impact.
It is the best-plumbed tool here for engineering workflows. Beyond the web app there is a REST API, a TypeScript SDK, a CLI, a GitHub Action for CI/CD, a VS Code extension, an MCP server for AI agents and a Chrome extension. Audits run free without a signup. What VertaaUX does not publish is any paid price — there is no pricing page, no tier list and no indication of what a team plan costs.
Who it fits: engineering teams that want audit scores failing a build in CI rather than sitting in a PDF. The catch: you cannot budget for it. Committing a CI pipeline to a tool whose price you will only learn later is a real risk, so treat the free tier as the product until that changes.
Who bills annually and who hides the middle tier
This is where the marketing pages diverge most, so plainly:
- Baymard bills annually only. There is no monthly option on any paid plan. The per-month figures on its pricing page are a way of describing an annual contract, so the smallest cheque you can write is $2,400.
- VertaaUX publishes no price at all. Not a hidden middle tier — no tiers. Free audits work today, and everything beyond that requires you to make contact to find out the cost.
- Cruelx, Flawless and UXAudit.Now publish everything. Cruelx lists all four paid options from $8.99 to $149 a month. Flawless has one paid price. UXAudit.Now shows all three paid tiers with both monthly and annual rates, middle tier included.
The pattern worth noticing is that price transparency tracks how self-serve a product is. The tools you can buy with a card publish their numbers; the ones that expect a conversation do not. If you want to compare more of the category, our design tools directory lists the rest.
Run a free audit first
Before you pay anyone, get a baseline. Our free one-click UX audit takes a URL and gives you screenshots on both desktop and mobile, any console errors the page throws, and a score against a published checklist so you can see exactly what was measured and why. You do not need to give an email address to see the result.
That is usually enough to tell you which of the tools above is worth your money — or whether the problems on your site are obvious enough that you do not need one yet.
Prices as read on 23 August 2026 from each vendor’s pricing page; check before you buy.
