Reading Time – 5 min Acquiring detailed and efficient user insights has always played an important role in business strategies and product development. While many researchers had to develop their own unique ways of gathering such data, the latest technological…
Reading Time – 6 min Service blueprints are an essential tool for any service-oriented organization. They provide a detailed map of all the touch points between a company and its customers and can be used to improve service quality and…
Reading Time – 6 min Formative usability testing is a process of testing during the development of a product in order to identify areas that need improvement. Summative usability testing is a process of testing after the development of a…