Empathy Mapping: The Ultimate Guide
Reading Time – 5 min As UX professionals, one of our primary goals is to design digital products that provide a great user experience. And as we all know, a big part of that is understanding our users’ needs and…
Tag customer
Journey Mapping 101
Reading Time – 6 min This article is a crash course on journey mapping. Customer journey maps are a common tool for user experience design. They are typically used to show the progress of someone through a website or app…